With ELYSEE you opt for a brand with a long history

1920 ...

1920_Jura

... watchmaker Jacques Beaufort founded his own watch factory under the name ELYSEE in a small village close to Le Bémont (Swiss Jura).

1921 ...

1921_Zeitmesser_Damenuhr

... the first timepiece bearing the ELYSEE name is produced. It is a high quality solid gold ladies’ watch with a bejewelled wrist strap.

1938 ...

1938_Jacques_Beaufort

... towards the end of the Thirties, Jacques Beaufort dies. From then on, no more ELYSEE watches are produced.

1960 ...

1960_Pforzheim

... ELYSEE is registered a new by the Harer company in the gold town of Pforzheim. The brand takes on a new direction and focuses on the production of mechanical watches with gold cases. Harer is a leading jewellery manufacturer in Germany.

1991 ...

1991_Reiner_Seume

... the ELYSEE brand is sold to Düsseldorf businessman F.W. Reiner Seume.

1992 ...

1992_ELYSEE

... ELYSEE’s new brand direction has started. The brand logo is changed and the product range extended. The focus remains for now solely on the German market.

2000 ...

2000_Geschaeftsbeziehungen

... first business links with neighbouring countries (Austria/ Switzerland/ Netherlands) are established.

2004 ...

2004_International

... meanwhile ELYSEE is available in more markets, including those outside Europe.

2005 ...

2005_Rennsport

... a new brand image is launched. ELYSEE becomes heavily involved in historic motor sport. Elysee enters the international AvD-Histo-Monte Rallye for the first time and finishes in second place. For this event ELYSEE creates a participant’s watch – the “Private Label” range is established.

2006 ...

2006_Graf_Berghe_von_Trips

... Graf Berghe von Trips becomes a market ambassador for ELYSEE. One of the most successful Formula 1 racing drivers in the post-war era, he is a perfect fit for the brand. In the same year the first timepiece in this new Edition is launched.

2008 ...

2008_Formel_1_Jochen_Mass

... as a living legend of Formula 1, racing driver Jochen Mass is recruited as a market ambassador – once again distinctive timepieces are created with the collaboration of Jochen Mass in the same year.

2010 ...

2010_Julian_Seume

... ELYSEE is passed down to the next generation. F.W. Reiner Seume introduces his son Julian into the company, after studying abroad and several stays abroad.

2012 ...

2012_thirty_Countries

... by now the brand is represented in 30 countries.

2013 ...

2013_Made_in_Germany

... Made in Germany! The full production has completely moved to Germany.

1920 ... ... watchmaker Jacques Beaufort founded his own watch factory under the name ELYSEE in a small village close to Le Bémont (Swiss Jura). 1921 ... ... the first timepiece... read more »
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With ELYSEE you opt for a brand with a long history

1920 ...

1920_Jura

... watchmaker Jacques Beaufort founded his own watch factory under the name ELYSEE in a small village close to Le Bémont (Swiss Jura).

1921 ...

1921_Zeitmesser_Damenuhr

... the first timepiece bearing the ELYSEE name is produced. It is a high quality solid gold ladies’ watch with a bejewelled wrist strap.

1938 ...

1938_Jacques_Beaufort

... towards the end of the Thirties, Jacques Beaufort dies. From then on, no more ELYSEE watches are produced.

1960 ...

1960_Pforzheim

... ELYSEE is registered a new by the Harer company in the gold town of Pforzheim. The brand takes on a new direction and focuses on the production of mechanical watches with gold cases. Harer is a leading jewellery manufacturer in Germany.

1991 ...

1991_Reiner_Seume

... the ELYSEE brand is sold to Düsseldorf businessman F.W. Reiner Seume.

1992 ...

1992_ELYSEE

... ELYSEE’s new brand direction has started. The brand logo is changed and the product range extended. The focus remains for now solely on the German market.

2000 ...

2000_Geschaeftsbeziehungen

... first business links with neighbouring countries (Austria/ Switzerland/ Netherlands) are established.

2004 ...

2004_International

... meanwhile ELYSEE is available in more markets, including those outside Europe.

2005 ...

2005_Rennsport

... a new brand image is launched. ELYSEE becomes heavily involved in historic motor sport. Elysee enters the international AvD-Histo-Monte Rallye for the first time and finishes in second place. For this event ELYSEE creates a participant’s watch – the “Private Label” range is established.

2006 ...

2006_Graf_Berghe_von_Trips

... Graf Berghe von Trips becomes a market ambassador for ELYSEE. One of the most successful Formula 1 racing drivers in the post-war era, he is a perfect fit for the brand. In the same year the first timepiece in this new Edition is launched.

2008 ...

2008_Formel_1_Jochen_Mass

... as a living legend of Formula 1, racing driver Jochen Mass is recruited as a market ambassador – once again distinctive timepieces are created with the collaboration of Jochen Mass in the same year.

2010 ...

2010_Julian_Seume

... ELYSEE is passed down to the next generation. F.W. Reiner Seume introduces his son Julian into the company, after studying abroad and several stays abroad.

2012 ...

2012_thirty_Countries

... by now the brand is represented in 30 countries.

2013 ...

2013_Made_in_Germany

... Made in Germany! The full production has completely moved to Germany.

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